I joined Bissell Centre in 2014 as Marketing Manager, bringing insights from my work at Hope Mission. My first priority was revamping Bissell’s website—a key platform for inspiring support and action. From there, I launched campaigns, strengthened our creative standards, and aligned marketing closely with fundraising. I believed marketing should serve resource development, and together with the Fundraising team, we built a thriving Annual Giving program rooted in storytelling and community generosity. Over eight years, I helped grow donor participation, deepen community engagement, and increase annual donations.

Bissell Centre Brand & Annual Giving Growth

Things I did.

  • Lead the re-fresh of the visual identity, website, and all print and digital tools

  • Built collaborative relationships with community leaders, media, creators, and influencers

  • Increased engagement and audience on social

  • Created various creative campaigns with high conversion and ROI

  • Fostered strong inter-departmental collaboration between Marketing and Resource Development

Other things I did.

  • Levelled up the photography, videography, and design standards for the organization

  • Initiated the partnership with Coldest Night of the Year and ensured it’s year-over-year growth through strong communications and collabs

  • Participated in numerous media interviews

  • Conducted donor / market research

A few more things.

  • Assisted with donor communications: emails, newsletters, annual reports, print appeals

  • Interviewed and photographed program participants for Annual Giving appeals

  • Upheld diversity, equity, and inclusion values in communications and fundraising initiatives

  • Practiced community-centred communications and fundraising

  • Provided team leadership and coaching

Strategic Planning, Creative direction, Social Strategy, Media + Influencer Engagement, Brand Management


Organization: Bissell Centre
Photography: Devin Komarniski, Blake Loates, Jerry Cordero, Carmyn Effa, Lindsey Catherine,
Designers: Devin Komarniski, Dave Von Bieker, Chris Provins
Agencies: Lift Interactive, Frontier Marketing

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